Brand Identity
Services:
Beverage
Industry:
Recess
Client:
Recess is a mood-enhancing drink company that uses minerals and plants to help improve mood. Their products are divided into Recess mood and Recess. Recess mood product include electrolytes to help increase energy , while Recess the original line is used for everyday situations.
Background:
Key Takeaways:
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Develop a new look for the packaging
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Create a new logo
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Expand the Product Line
Fruit and Energy-geared Packaging
The packaging is filled with energizing patterns that show off the flavor and keep the energy aspect of our brand at the forefront. From classic flavors like strawberry rose to exciting new options like peach ginger, there's a recess. flavor for everyone. So why settle for boring beverages when you can make it a recess moment?
Recess Energy Shot Cans
I decreased the size of the energy drink line of the brand so that it is easy to transport. If you need a quick energy boost during the day, just grab a can and go!
Recess Energy Bar
Recess only creates a drink line so I extended the brand into protein bars. If you need a boost during work or before a workout you can just grab and go! A snack to boost you when your hungry or when your tired and need energy!
Recess Drink
Protein Powder
In extending into a protein bar I also created a Powder for an Energy Boost! Just add to Water or in your smoothie!
Recess Energy Vitamins
Strawberry Rose Tea
For the extension of the brand I also extended into tea. Recess is made with Adaptogens/ herbs and vitamins that can boost your energy and help with immunity!
An Emotional and Energetic Memory
The logo for Recess combines the abstract movement of liquid with the symbol of the swings to reach a childhood memory. Remember the feeling of excitement as your teacher lets you out for recess? This is the emotion associated with the brand.
