Brand Identity
Services:
Fast Food
Industry:
Avo Loco
Client:
Avo Loco is a fast food restaurant that serves only avocado items. At Avo Loco, our focus is on providing fast and healthy food options for families on the go, as well as those who want a healthier lifestyle. Fast food without any guilt!
Background:
Key Takeaways:
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Develop Branding for Avo Loco
Family-geared Packaging
The foundation of Avo Loco is based on providing fast food that doesn't compromise on taste and health. The branding focuses on two distinct groups, adults and children, each with their own unique design patterns. For our adult customers, we use earthy colors, and minimalist designs. For our little customers: incorporated fun patterns, and our mascot to create a playful ambience.
Adult Packaging
Adult Packaging Ctd
Kids Meal Packaging- Juice
Kids Meal Packaging
For the packaging for the children meal, i wanted fun and exciting packaging. I also had an idea of where the outside would ask the joke question and the inside would have a punchline to the joke that relates to avocados.
Child Packaging- Stickers
Kids Meal Bag
An Comfort Based Symbol
The logo for Avo Loco combines the shape of the avocado with the clean stable sans serif to create a warm and inviting design.
