Brand Strategy, Advertising
Services:
Video Game & Sneaker
Industry:
Valorant & Converse
Client:
This project is a collaboration between the company Converse and Valorant. Converse is a sneaker company that creates unique sneaker designs and Valorant is a tactical first person shooter game that was developed by Riot games. In the game players choose "agents" with special abilites to compete in rounds with each other.
Background:
Key Takeaways:
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Develop a new strategy/collaboration to gain more sneaker sales
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Advertise collaboration/event
The look for the sneaker Designs
I created a video game-inspired sneaker line, using the abilities and power-ups of game agents to influence the designs. With this approach, The sneaker designs are able to transition into the game smoothly.
Creating Advertising for the event
Valorant is to collaborate with Converse on a new sneaker line inspired by the popular video game, featuring customizable skins that players can create in the game and and wear outside the game. This creates a one-of-a-kind sneaker experience for gamer and sneaker lovers alike.
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The look for the Instagram Carousel
The series of Instagram carousel are based on the popular video game Valorant. The background and headline of each carousel connects back to the main agent in the game, creating a cohesive and eye-catching design.
