Brand Strategy
Services:
Furniture
Industry:
Lichen
Client:
Background:
Lichen is a complex life form which emphasizes the symbiotic relationship between two organisms. Similarly, Lichen is a furniture space in which sells furniture as well promotes community and inclusion. The company brand is a modern clean look, that I believe doesn't represent the warmth and purpose behind the brand.
Key Takeaways:
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Develop a new logo
A Clean and Modern Logo
Lichen is a complex life form which emphasizes the symbiotic relationship between two organisms. Similarly, Lichen is a furniture space that sells furniture and promotes community and inclusion. The company brand has a modern clean look, that I believe doesn't represent the warmth and purpose behind the brand. With the logo I wanted to keep the modern look but with sans serif i was hoping it would show the warmth it has a a furniture brand.
Before
After
Simple and Modern Design
I wanted the brand make a lasting impression. By combining their creative and inspiring mission , it helps develop a consistent and professional brand identity that resonates with their target audience, as well as attract more people outside their audience.
