Zing | My Site 1

Brand Strategy, Advertising

Services:

Beverage

Industry:

Zing

Client:

Background:

Zing is an energy drink company I created that provides the same buzz as the usual energy drinks without the negative health effects and the caffeine. With its base being tea, it not only energizes but also builds immunity. Instead of being energized with caffeine , the consumers are energized with adaptogens, which are herbs that are used for energizing, maintaining focus and more.

Key Takeaways:

Develop a healthy alternative to energy drinks
Create Branding, Packaging, and Advertising for brand

Exciting and Eye-catching Advertising

Designing for the subway requires a quick and fast design due to the busy environment. In designing the advertising for Zing the purpose was to create eye-catching designs that retain attention in even the busiest environments. See how our expertise in branding and design can help your business achieve its goals.

Abstract and Energy-geared Packaging

At Zing, our brand is all about fun, energy, and health. We use abstract patterns and shapes to create packaging that showcases the unique flavor of our products while capturing our brand's playful spirit. Our goal is to provide you with a refreshing and delicious taste, embodied by our fruit-infused drinks.

Abstract & Simple Web Design and Social Media.

The Zing Website emphasizes the health and wellness aspect of your brand while the social media showcases the fun and energetic personality of our business. I created the website in Figma to show to use and to test how the user interacts with the website . I wanted to show the energetic and fun personality on the Instagram carousel and story by the use of abstract shapes and fruits to create a unique pattern.

Next Project

Sketches

A Green and Energetic Logo

For Zing, we combined the two elements of energy and health into a perfectly balanced logo. The lightning bolt at the end of the Z symbolizes the energizing and uplifting aspect of the brand, while the tea plant growing out of the can within the G showcases the healthy aspect of the product.